Dacia Sandero, the anti-fashion car

Dacia SanderoJames May, the Top Gear top gear, jumps out of his Lamborghini to talk about the Romanian car Dacia Sandero. And, guess what, in good terms:

“The Sandero – sadly only available on the Continent – is the essence of a car, devoid of any of the sociological fug that turns it into a fashion statement, a status symbol, an indulgence, a brand experience or a lifestyle accessory.


There are two ways of looking at it. One is that it is a cheap car for poor people, a calculated exercise by an opportunist manufacturer and not really good enough for the rest of us.

But it doesn’t feel like that. It feels refreshing, elemental and pleasingly anti-fashion, which in turn makes it seem rather cool.

It is, when all’s said and done, just a car. And it’s here to remind us what that really means.”

Read the whole article here.

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