Dacia Sandero, the anti-fashion car

Dacia SanderoJames May, the Top Gear top gear, jumps out of his Lamborghini to talk about the Romanian car Dacia Sandero. And, guess what, in good terms:

“The Sandero – sadly only available on the Continent – is the essence of a car, devoid of any of the sociological fug that turns it into a fashion statement, a status symbol, an indulgence, a brand experience or a lifestyle accessory.

[…]

There are two ways of looking at it. One is that it is a cheap car for poor people, a calculated exercise by an opportunist manufacturer and not really good enough for the rest of us.

But it doesn’t feel like that. It feels refreshing, elemental and pleasingly anti-fashion, which in turn makes it seem rather cool.

It is, when all’s said and done, just a car. And it’s here to remind us what that really means.”

Read the whole article here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: