Dacia Sandero, the anti-fashion car
December 4, 2009Posted by on
“The Sandero – sadly only available on the Continent – is the essence of a car, devoid of any of the sociological fug that turns it into a fashion statement, a status symbol, an indulgence, a brand experience or a lifestyle accessory.
There are two ways of looking at it. One is that it is a cheap car for poor people, a calculated exercise by an opportunist manufacturer and not really good enough for the rest of us.
But it doesn’t feel like that. It feels refreshing, elemental and pleasingly anti-fashion, which in turn makes it seem rather cool.
It is, when all’s said and done, just a car. And it’s here to remind us what that really means.”
Read the whole article here.