August 24, 2010Posted by on
One day Cantemir Gheorghiu, known as “Cante”, a young Romanian-born designer living in Berlin, had fun cutting a pair of glasses out of a piece of colorful cardboard, and wore it in a club instead of a “fashionable” pair of horn-rimmed glasses. The bar-tending girl liked it so much that she offered him a free cocktail in exchange for the “glasses”. Which sparked an idea and unleashed an entire entrepreneurial whirlwind: Cante started producing and selling these accessories with steep success. A website and a web shop, and there goes a full-fledged start-up fashion label.
Will he get rich from selling articles costing between 0.9 and 4 EUR? Well, on one hand, it depends how many he will sell, on the other hand – does it matter? As long as it looks good… (the product slogan is: “schärfer aussehen”, a pun between “see well” and “look good”)