The Romanian bargain
January 11, 2011Posted by on
Romanians bargain much less than Middle- or Far-Eastern fellows, but Renault must have remembered what seem like traumatic negotiations to take over the Romanian car manufacturer “Dacia” back in 1999. Or at least, this is what the viral online-only Dacia Duster ad for the UK market suggests…
Probably building on the successful Skoda story, they want to use some sort of self-deprecation to amuse and entice British buyers. Only this time they are not mocking at the car, but at the nation, which is more tricky. Have already seen many people get offended; others are amused and at peace with the fact that, amazingly fast, associations like this have become “top of mind” in the Western world concerning Romania. Is it worth dwelling on them “for money” instead of trying to change them? Or will the quality of the car do, in time, exactly that – change the negative perceptions? Ultimately, time, and sales, will tell.
Thanks goes to AG for the reference.