Romania sweeps Cannes Creativity Grand Prix(es)

“Romania was the big winner on Monday at the Cannes Lions International Festival of Creativity as Romanian shop BV McCann took home a pair of Grands Prixes in the promo/activation and direct categories for its American Rom campaign for client Kandia Dulce. It’s believed to be the country’s first Grand Prix, though it has won a few Lions in the past. ‘In fact’, said Festival Chair Terry Savage, ‘the first Bronze Lion Romania ever won, when they got back to Romania the president of Romania represented the award to the agency. So I don’t know what he’ll do about the Grand Prix.’”

Read more about how the guys at McCann pulled a “New Coke”-style stunt with the Romanian chocolate brand “Rom” in the Advertising Age article:

http://adage.com/article/special-report-cannes/romania-takes-home-grands-prixes-promo-direct/228298/

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